What are Backlinks?
Backlinks are links from other websites pointing to yours. They act like votes of confidence, signaling to search engines that your content is useful and trustworthy. Quality matters more than quantity: a single link from a reputable, relevant site can outweigh dozens of weak ones. Earn backlinks by publishing original research, guides, or tools, and by pitching guest posts to niche publications. Keep anchor text natural, avoid spammy link schemes, and monitor your profile for toxic links. Diversify sources—editorial mentions, directories, and partnerships—to build authority steadily. Strong backlinks boost rankings, referral traffic, and brand credibility over time, and sustainable growth.
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